Why is local SEO important

 Doing SEO isn't just about driving traffic or being at the top of search engine results pages (SERPs). It can also mean optimizing your business so that you can be seen on the site. This should be the first step in search engine optimization. When your business is in a local directory, customers know your business exists. Then it will be easier to find your company locally. Then general SEO can be applied and easy to do when initial local SEO efforts are made.

How is local optimization done?

Local optimization should be done side by side with on-site SEO. This means the website needs to be checked for the correct meta tags, titles, keywords and keyword density. Google and other search engines index websites that do all of these things. Then it will be easier to optimize the website.

Local directories are the most important resource for optimizing websites locally. They work the same way as phone book directories, only they are online and can provide even more meaningful maps and locations. This directory can be free or paid. Hearing about the biggest fish in the ocean like Google Places, Yelp, Localese and many more can bring endless benefits to your business.

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Benefits of local SEO

As previously mentioned, the benefits of local optimization are endless. Some of these benefits are detailed below.

• It will be easier to optimize the website - If the website is optimized locally, SEO is much easier at the regional level. Ranking general keywords won't be too difficult. Initial marketing efforts have been made and the customer now has an idea of ​​what the website and business are all about.

Ranking for local keywords can also be done without any problems. For example, the keyword "web design Sydney" will have relatively less competition than just the keyword "web design".

• Can attract a local customer base - eavesdropping on local customers is much easier than in the larger market. With good local follow-up, it will be easier to grow your customer base until you decide to go national or even global.

• This will make your website or business more visible. Having your business and website listed in a local directory means that Google can serve up local search results when someone searches for them. It is seen that in local and general optimization of websites, local search results (maps, listings) appear first in SERP before organic results.

• Can build customer and business trust - Local directories like Yelp allow customers to leave feedback and share their views on how they view your business based on the services and products they benefit from. This directory then organizes a list of industries in the same category (steaks, bars, pet stores, amusement parks) based on ratings and customer ratings. Those with better ratings (more stars) will be listed on the website first and will get better visibility.

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